Barbara Gomolski, research vice president at Gartner, says most business strategies are often vague and meaningless. To create a good IT strategy, IT leaders have to rethink the whole concept of strategy development.
Scott Nelson, vice president and distinguished analyst at Gartner, discuss how business process fusion supports the creation of new customer processes that increase the speed and flow of information. Business process fusion is the next stage in how CRM will be developed, delivered, and deployed to achieve business value.
Simon Hayward, Gartner vice president and fellow, examines how Internet technology has matured to the point where it can be used to alter business structures, rather than simply replace existing processes. This will require management buy-in and a willingness to break out of traditional business practices.
