| Gartner Names Robert E. Knapp to Chief Marketing Officer |
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STAMFORD, CT, July 20, 2000 — Gartner Group, Inc. (NYSE: IT and ITB) today announced that Robert E. Knapp, 41, has joined the technology advisory firm as Chief Marketing Officer reporting to CEO Michael Fleisher.
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Gartner has created the Chief Marketing Officer position as part of a strategic initiative to harness the power of the Gartner brand and communicate its benefits effectively via traditional marketing channels and new media. Gartner marketing vision, strategy and execution will support Gartner's corporate, research, consulting, events and Internet lines of business.
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Knapp joins Gartner from SiegelGale, a prestigious branding and e-services firm based in New York where he worked since 1993. As Chief Client Officer of SiegelGale, Knapp directed all strategy and consulting services focused on helping companies reposition and strengthen their brands. Knapp has led client engagements with Industry Standard, Disney, EDS, Apple, JC Penney, and Nortel. Prior to SiegelGale, Knapp was Group Director at Lotas Minard Patton McIver leading the repositioning of Procter & Gamble's Max Factor cosmetics line. Before that, Knapp was Account Director at BBDO where he managed the Apple Computer account. Knapp also worked at Lintas as Vice President on the IBM, Lever, and LEGO accounts.
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"Bob has a proven track record with both traditional marketing and new media," said Michael Fleisher. "He is an excellent strategist who will lead us in marketing our comprehensive and far-reaching products and services."
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"Marketing and technology have never been more closely aligned for Gartner and its clients," said Knapp. "I'm thrilled to begin managing and marketing the Gartner brand while it is experiencing extraordinary growth success."
A graduate of University of Miami, Knapp resides in Manhattan with his wife and son.
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About Gartner
Gartner provides unrivaled thought leadership for more than 10,000 organizations, helping clients to achieve their business objectives through the intelligent and efficient use of technology. Additionally, Gartner helps technology companies identify and maximize technology market opportunities. Gartner's technology content and strong brand reach IT professionals globally through Gartner Research, its research and advisory unit, Gartner Services, its custom consulting unit; Gartner Events, including Gartner's renowned Symposia; and, at www.gartner.com.
Gartner subsidiary TechRepublic, Inc. (www.techrepublic.com)
is the leading online destination developed exclusively for IT professionals by IT professionals. Gartner, founded in 1979 and headquartered in Stamford, Connecticut, achieved fiscal 1999 revenues of $734 million. Gartner's 3,600 associates, including 1,200 research analysts and consultants, are in more than 80 locations worldwide. For more information about Gartner's industry-leading products and services, please visit us on the Web at www.gartner.com.
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