| GartnerGroup's Dataquest Says Mexico Drives Latin American PC Market to 40 Percent Growth in Third Quarter
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| Compaq Grew Twice as Fast as the Industry Average |
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San Jose, California, November 5, 1999-Third quarter personal computer shipments in Mexico increased 87 percent over the same period last year, driving Latin American PC shipments to 40 percent growth in the third quarter of this year, according to Dataquest Inc., a unit of Gartner Group, Inc. (NYSE: IT). Latin American PC shipments approached 1.3 million units in the third quarter, and Mexico, with shipments surpassing 433,000 units, accounted for 34 percent of overall shipments in the region.
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"Within the process of a rapid adoption of technology and renewal of the installed PC base, the development of a nontraditional distribution channel in Mexico is definitely increasing sales of computers, particularly in the consumer market," said Luis Anavitarte, senior industry analyst for Dataquest's Personal Computer Quarterly Statistics Latin America program. "The Telmex-Prodigy Internet Plus deal, with Acer, Compaq, and Apple, where consumers can get a PC and Internet access by making monthly payments via their telephone bill, is working well for vendors and end users. This concept should be applied in other Latin American countries."
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Compaq experienced the strongest growth among the top-tier vendors, as its shipments increased 84 percent over the third quarter of last year (see Table 1). Acer moved into the No. 2 position because of its strong performance in the Mexican market.
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Table 1
Latin American PC Vendor Unit Shipment Estimates, Third Quarter 1999
| Company |
Q3/98 Shipments |
Q3/98 Market Share (%) |
Q3/99 Shipments |
Q3/99 Market Share (%) |
Growth (%) |
| Compaq |
166,098 |
18.1 |
305,130 |
23.8 |
83.7 |
| Acer |
67,551 |
7.4 |
118,281 |
9.2 |
75.1 |
| IBM |
101,525 |
11.1 |
103,701 |
8.1 |
2.1 |
| Hewlett-Packard |
56,088 |
6.1 |
66,381 |
5.6 |
18.4 |
| Alaska |
NA |
NA |
51,741 |
4 |
NA |
| Others |
526,115 |
57.3 |
634,791 |
49.6 |
20.7 |
| Total Market |
917,377 |
100 |
1,280,025 |
100 |
39.5 |
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Note: Table reflects PCs only (desktop and notebook). Server-marketed PCs and PC upgrades are not included. Source: Dataquest (November 1999)
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Brazil was the No. 2 country in the region, with shipments surpassing 351,000 units, as shipments grew 19 percent over the third quarter of 1998. The No. 3 country was Argentina, with shipments exceeding 136,000 units, which was a 16 percent increase over the same period last year.
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Dataquest's Personal Computer Quarterly Statistics Latin America program surveys the leading worldwide and local PC makers in Latin America. This program offers the most detailed and timely information on the Latin America market. Additional information on this program is available on Dataquest's Web site at: http://www.dataquest.com/public/static/home/ourservices/scopes/n02pcqsla.html.
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To subscribe to this program, please call 800-419-DATA, or 408-468-8009. More information about Dataquest's programs, descriptions of recent research reports, and full text of press releases can be found on the Internet at http://www.dataquest.com.
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GartnerGroup's Dataquest is the recognized leader in providing the high-technology and financial communities with market intelligence for the semiconductor, computer systems and peripherals, communications, document management, software, and services sectors of the global information technology industry.
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GartnerGroup, the world's premier business technology advisor, provides unrivaled thought leadership for more than 9,000 client organizations worldwide. With 1999 revenues of $734 million, GartnerGroup was founded in 1979 and is headquartered in Stamford, Connecticut, with 80 locations worldwide. GartnerGroup's 3,400 associates including 1,200 research analysts and consultants, help clients achieve their business objectives through the intelligent and efficient use of information technology. For more information about GartnerGroup's industry-leading research capabilities, consulting and measurement services, and world-renowned symposia and events, please visit us on the Web atwww.gartner.com.
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