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| GartnerGroup Draws Sell-Out Crowd to Customer Relationship Management Conference, in Chicago, September 15-17, 1999 |
| Stamford, CT, September 14, 1999…Gartner Group, Inc. (NYSE: IT) has sold out its inaugural customer relationship management (CRM) conference called "GartnerGroup's 1999 CRM Summit: Focusing IT on Profitable Customer Relationships," September 15-17, 1999, in Chicago. The anticipated attendance for this event has more than doubled to over 600 IT executives. |
| GartnerGroup research highlights the extraordinary growth in this critical marketplace, citing a 45 percent increase in sales last year in the vendor categories that comprise the front-office enterprise application market: technology-enabled selling, customer service and support, and technology-enabled marketing. |
| "Our phones have been ringing off the hook, and our Web site has seen a record number of hits," said Leon Shapiro, vice president worldwide events for GartnerGroup. "CRM is clearly one of the hottest topics we've seen in the event business this year." |
| Jeff Golterman, GartnerGroup analyst and conference chair, said, "Clearly our clients are turning to GartnerGroup for its breadth and depth of research in an area vital to both the IT and business decision makers. The CRM Summit will provide GartnerGroup's insights, clarity and direction on how CRM as a business strategy can deliver greater benefits beyond the traditionally stovepiped sales, marketing and customer service initiatives. The research and analysis that will be presented is from an integrated, overarching CRM perspective. This conference is an ideal forum for executives from enterprise business units and their IT groups." |
| GartnerGroup has announced that its "CRM Summit 2000: Successful Business and IT Strategies for the Customer-Centric Enterprise" will be held on September 13-15, 2000 in Chicago. GartnerGroup will hold its European CRM event in Paris on June 19-20, 2000. GartnerGroup has already begun to receive advanced reservations for these conferences. |
| About GartnerGroup As the world's leading authority on IT, GartnerGroup provides clients with a wide range of products and services in the areas of IT advisory services, measurement, research, decision support, analysis and consulting. Founded in 1979, with headquarters in Stamford, Conn., GartnerGroup is at the center of a global community serving Fortune 1000 companies from 80 locations worldwide. GartnerGroup's unique capabilities and resources help bring clarity to the direction of the world's hottest and most volatile industry. Additional information about the company is available on the World Wide Web at www.gartner.com. |
| CONTACT: |
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Carol Wallace Gartner Group, Inc. 203.316.3575 carol.wallace@gartner.com |
