| GartnerGroup Announces Customer Relationship Management Conference, in Chicago, September 15-17, 1999
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STAMFORD, Conn, -- May 10, 1999 - Gartner Group, Inc. (NYSE: IT) today announced its inaugural customer relationship management (CRM) conference called "CRM Summit: Focusing IT on Profitable Customer Relationships," which will be held September 15 -17, 1999, in Chicago. Research just released by GartnerGroup highlights the extraordinary growth in this critical marketplace, citing a 45 percent increase in sales last year in the vendor categories that comprise the front-office enterprise application market: technology-enabled selling, customer service and support, and technology-enabled marketing.
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Jeff Golterman, GartnerGroup analyst and conference chairman, said, "The CRM Summit will provide GartnerGroup's insights, clarity and direction on how CRM as a business strategy can deliver greater benefits beyond the traditionally stovepiped sales, marketing and customer service initiatives. The research and analysis that will be presented is from an integrated, overarching CRM perspective. This conference is an ideal forum for executives from enterprise business units and their IT groups."
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Among the leading vendors that are corporate sponsors of the GartnerGroup CRM Summit are Baan, BackWeb Technologies, BroadQuest, Clarify, Dendrite International, Epiphany, Ernst & Young, Janna Systems, NCR, Naviant Technology Solutions, Siebel Systems and Vantive.
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For more information on GartnerGroup's CRM Summit conference, please contact Ashley Pearce at (203) 316-6757 or send an E-mail to
ashley.pearce@gartner.com. For conference details, please go to
www.gartner.com/crm/usa.
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GartnerGroup defines CRM as a business strategy aimed at understanding and anticipating the needs of an enterprise's current and potential customers. From a technological standpoint, CRM involves:
- Capturing customer data from across the enterprise
- Consolidating all internally and externally acquired customer-related data in a central database
- Analyzing the consolidated data
- Distributing the results of that analysis to various customer touch points
- Using the information when dealing with customers via any touch point, such as in field sales, the call or "contact" center, through channel partners, retail relationship management or in E-commerce or E-business efforts over the Web.
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"Enterprises must know how to channel-position themselves in light of the threats and opportunities brought on by technology. The industry has reached a point where technology is truly enabling the way enterprises manage their customer relationships. This departure from the past -- where technology was used simply to automate -- signals for many leading enterprises that they have begun their quest to achieve greater effectiveness of their CRM organizations," said Mr. Golterman.
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About GartnerGroup
As the world's leading authority on IT, GartnerGroup provides clients with a wide range of products and services in the areas of IT advisory services, measurement, research, decision support, analysis and consulting. Founded in 1979, with headquarters in Stamford, Conn., GartnerGroup is at the center of a global community serving Fortune 1000 companies from 80 locations worldwide. GartnerGroup's unique capabilities and resources help bring clarity to the direction of the world's hottest and most volatile industry.
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